Taiwanese bookstore chain Eslite Spectrum Corp. will open a store in Kuala Lumpur in 2022 to expand its network outside of Taiwan. It will be Eslite’s first store in the Southeast Asian market.
The company said that there are about 7 million ethnic Chinese in Malaysia, accounting for about 22 percent of the country’s population. It is also one of the most popular Chinese-language book markets overseas. The new location is planned to be set up in The Star Hill, a luxury shopping mall located in Kuala Lumpur.
Eslite first ventured abroad in 2012, opening a bookstore in Causeway Bay in Hong Kong. Stores in China and Japan were opened a few years later.
誠品書店計畫將在 2022 年,在馬來西亞的吉隆坡開設分店,不僅擴大誠品在台灣以外的版圖,也是誠品在東南亞市場的第一家分店,意義非凡。
誠品表示,馬來西亞約有 700 萬華人,約佔全國人口的 22 %,也是海外最受歡迎的中文圖書市場之一。新分店計劃開在吉隆坡的豪華購物中心開設。
誠品是在於 2012 年首次涉足海外,先在香港銅鑼灣開設書店,幾年後也在中國和日本展店。
venture 這個字近年常看見,名詞意思是「冒險、冒險事業、投機活動」,我們常聽到的「創投」,英文就是 venture capital,意思就是風險投資,就像是用資金對新創事業的一種賭注,也是一種冒險。
Venture 當動詞使用時,一如本文,意思就是「冒險涉足」的意思。
例句:The children ventured out on the thin ice and fell through.
孩子們冒險踏上薄冰,結果掉了進去。
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