Chinese Business Etiquette: Do’s and Don’ts for Professionals

Understanding Chinese business etiquette is essential for building lasting relationships and succeeding in a professional setting. Business culture in China values harmony, respect, and subtle communication—making it very different from Western approaches. If you’re planning on doing business in Chinese speaking countries, mastering these do’s and don’ts can give you a strong competitive advantage.

DO: Start with Formal Greetings

First impressions matter. Always greet with a light handshake—not a firm grip—and a slight nod. Use titles and last names, such as “Li jīng lǐ” (Manager Li), instead of first names, unless invited otherwise.

Tip: Bring bilingual business cards, and present them with both hands, Chinese side facing up. Always receive others’ cards respectfully and take a moment to read them.


DON’T: Rush into Business Talk

Relationships (guān xì) are everything. Jumping straight to the deal is seen as impolite. Take time for small talk, share a meal, and build trust before diving into negotiations.

Common topics: family, food, and travels. Avoid politics or sensitive issues like Taiwan or Tibet.


DO: Understand Hierarchy and Group Mentality

Chinese business culture places high importance on hierarchy and seniority. Always address the most senior person first, and be aware that decisions are usually made collectively, not individually.

Tip: Avoid putting someone in a position where they might “lose face” (丟臉)—embarrassment in front of others is a big no-no.


DON’T: Rely Only on Direct Communication

In Chinese culture, people often communicate indirectly. A polite “we’ll think about it” might mean “no.” Watch for body language and tone.

Tip: If you’re unsure, follow up with a written summary to confirm understanding.


DO: Dress Professionally and Conservatively

Appearances matter. Business attire is typically formal—suits, ties, and modest dresses.


Respect, patience, and cultural awareness are your keys to success. By following these Chinese business etiquette tips, you’ll show professionalism and earn trust more quickly in any business culture. Whether you’re in a negotiation or networking dinner, these small gestures go a long way when doing business in Chinese culture.

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