英文簡報為什麼總是少了「策略感」?7 種結構教你像顧問一樣表達
兩位 PM,講同一個議題:「明年要不要進攻日本市場?」PM A 開場:「I’d like to share our analysis of the Japan market. Japan’s e-commerce market is large. Consumer spending is up. There are also several competitors we need to consider…」花了 6 分鐘鋪陳,最後 30 秒才講到行動方案。PM B 開場:“Let me map out three scenarios for our Japan entry. In Scenario A, we partner with a local incumbent — capex stays flat, but we lose brand equity. In Scenario B, we go direct — full margin, slower ramp. In Scenario C, we wait — we cede market share but redepl